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Influence and Persuade

£597.00 (+VAT)

The-skills-farmWe know how critical it is for technical professionals to be able to sell their ideas and solutions to non-technical colleagues, managers, leaders and clients. So this course will teach you the simple, tried & tested methods for persuading others.

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    2. Select a date at Central London

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Influence and Persuade is a 2-day course that improves your ability to achieve buy-in and agreement, specifically with non-technical people in meetings and presentations. You’ll learn the powerful frameworks and formulas that other business professionals use in order to convince and influence in a way that isn’t pushy or arrogant.

This course exposes you to the remarkable techniques that get others agreeing, buying into and taking onboard the ideas and solutions you share during meetings and presentations.

  • Day one teaches you how to be credible, charismatic and convincing. You’ll learn how to share your (often complex) technical ideas and solutions in a way that others find easy to understand and are willing to support & get involved with.
  • Day two gives you even more persuasive power. You’ll learn a range of techniques & frameworks to influence others so that you get more of what you want.

By the end of the course you’ll have non-technical colleagues, managers, leaders and clients taking you seriously, agreeing with you and fully supporting your ideas and solutions.

Class sizes are never more than eight, so you’ll get a lot of one-to-one attention. Take a look at the ‘What you’ll learn’ tab to find out more. This 2-day workshop is detailed, practical and hands-on and is led by our specialist training partner, The Skills Farm, winners of the Apple Spirit of Business award in 2013.

Why attend Influence and Persuade training at Amsys?

It’s critical for technical professionals to be able to sell their ideas and solutions to non-technical colleagues, managers, leaders and clients. So, this course teaches you the simple, tried & tested methods for persuading others. You’ll come away from the course having mastered the ability to convince, influence and persuade non-technical people.


The course is designed for technical professionals that need to influence & persuade non-technical people in a business setting – usually meetings and/or presentations. There are no prerequisites as such, however you may find it useful to attend the Communicate with Impact course, prior to attending Influence and Persuade.

For this course you will be asked to pre-prepare an idea or solution (a brief talk and/or presentation) that you hope will persuade non-technical colleagues, managers, leaders or clients in the coming days or weeks.

The material assumes you have some previous experience of speaking up in front of non-technical audiences – but it is not essential.

If you’re in any doubt about your suitability for this course, please call our training pros on 020 8645 5806 who will be pleased to discuss your training needs in more detail.

Who is Influence and Persuade suited to?

Influence and Persuade will most benefit:

  • Professional administrators needing to influence with non-technical colleagues
  • Team and project leaders
  • Product owners an scrum masters
  • CTOs
  • Technical architects
Not ready to book? More information

Influence and Persuade – Brochure


  • How to grab people’s attention and keep them engaged as you share your technical ideas and solutions with them.
  • How to convincingly share technical or complex ideas in a clear and influential way.
  • How to confidently establish and maintain your technical authority while influencing others.
  • How to frame your ideas and solutions so that they are both interesting and persuasive to a non-technical audience.
  • How to use your voice to sound charismatic & convincing while you speak to non-technical colleagues, managers, leaders or clients.
  • How to have credibility & gravitas when presenting your ideas and solutions to a non-technical audience.
  • How to understand & apply the principles of neuroscience when persuading others.
  • How to confidently address objections, concerns, difficult questions & challenging people.


  • Using attention grabbing hooks
  • Keeping people engaged while you speak
  • Establishing your personal authority and credibility
  • Using an influential framework to get support and buy-in
  • Understanding thinking preferences
  • Credibility, charisma and conviction
  • The science of persuasion
  • Addressing objections & concerns
  • Handling difficult questions and challenging audiences

44 Poland Street, London, W1F 7LZ

Scott Summers

ScottSince I was a boy, I’ve always been captivated by live TV and radio. What fascinated me the most was the fact that, being live, anything could happen – and often did! How did the presenters stay so cool and know what to say?

Inspired, I can remember presenting mock live TV shows in my bedroom and making radio broadcasts onto a cassette recorder. I interviewed imaginary celebrities and interacted with invisible members of the public who called in.

Fast-forward to my twenties and thirties and I was live on air presenting real radio shows in real radio studios. Phone-in’s were my favourite because I was able to interact live with the public – and of course being live – there was always that element of danger. I thrived on it.

Nowadays of course, I teach others how to have personal impact in their most visible moments. Knowing what to say, when and how to say it in meetings and presentations is just as important for leaders and managers as it is for TV & radio presenters – it’s just a different kind of ‘live’ communication.

And that’s what inspires me now. To teach a senior manager to skilfully influence her leadership team, or a leader to masterfully engage an audience at a business conference, fills me with energy.

To chill out, I walk, especially around this incredible city of ours – London. I never take the same street twice, there is always something new to explore and discover. It’s the perfect way to unwind after an energetic day or two of training.

And who knows – in London – anything can happen!

Jamie Summers

Jamie SummersI have been designing and delivering training for almost 10 years now and its something that takes a lot of energy. So who is the Jamie that you don’t see in the classroom?

I have always found it a challenge to keep my mental energy at a constant level especially when I am delivering a lot of workshops back to back.

Because our philosophy is to get it right fist time round we put a lot of effort into the planning, design and execution of our work.

Over the years I have tried various sports to focus my mind, running worked for a while but my knees didn’t like it. I also did tried the gym and various other fads that didn’t stick.

In 2013 a friend said to me “Jamie – you could never hack Hot Yoga, it would kill you”. Like a red rag to a bull, I signed up and have been practicing regularly for over two years. Especially if it has been a tough day I will drag myself off to a hot yoga studio and refocus my mind. One of the most inspirational teachers I have met on my Yoga journey is beautiful lady called Naomi Clark she got me into Yoga Nidra mediation – talk about being chilled!!

So next time you attend one of my workshops if you think I am on the ball then I only have my yoga to thank.
We have two Spaniels that also like to keep us busy. Margo and Mr Biscuits play a big part in the success of The Skills Farm. Without them who would answer the phones?

If you have any questions about what we do and how we do it then, please, just give one of us a shout.

Frequently Asked Questions

Where can I take this course?

You can join a public course at our training centre in central London or, if you’d like a private course, we can run it in any of our facilities (Surrey, London and Manchester) or we can arrange to run it at a location of your choice.

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Additional details


Beginner to intermediate

Course length

2 days

Training hours

09:30 – 17:30 with one hour for lunch

Class size

Maximum eight delegates


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