Apple introduces AppStore.com urls for iTunes Store

During the Super Bowl over the weekend, Apple introduced their new AppStore.com urls for the iTunes/Mac App store.

Historically Apple have provided each App on the iTunes or Mac App store with a unique URL.

For instance the iTunes url for our revision app is https://itunes.apple.com/gb/app/revise-it/id480682657?mt=8. Not that friendly.

The equivalent AppStore.com url is http://www.appstore.com/reviseit.

This is a much more friendly and readable url. Great for developers wishing to promote their apps.

The urls themselves are auto generated by Apple and it is possible that a url will point to more than one app who have similar names. In that case a user will be presented with a list of apps to choose from.

According to the documentation,  Apple supply three types of urls

Company Name

  • iOS: http://appstore.com/<companyname> for example, http://appstore.com/amsysplc
  • Mac: http://appstore.com/mac/<companyname> for example, http://appstore.com/mac/amsysplc

App Name

  • iOS: http://appstore.com/<appname> for example, http://appstore.com/reviseit
  • Mac: http://appstore.com/mac/<appname> for example, http://appstore.com/mac/reviseit

App by Company

  • iOS: http://appstore.com/<companyname>/<appname> for example, http://appstore.com/amsysplc/reviseit
  • Mac: http://appstore.com/mac/<companyname>/<appname> for example, http://appstore.com/mac/amsysplc/reviseit

When creating an App Store Short Link, the following rules to the company or app name are applied:

  • Remove all whitespace
  • Convert all characters to lower-case
  • Remove all copyright (©), trademark (™) and registered mark (®) symbols
  • Replace ampersands (“&”) with “and”
  • Remove most punctuation (See Listing 2 for the set)
  • Replace accented and other “decorated” characters (ü, å, etc.) with their elemental character (u, a, etc.)
  • Leave all other characters as-is.

 

 

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