Amsys Macintosh System Admin Conference

By Richard Mallion

We are delighted to announce this years Amsys Macintosh System Administrators Conference.

The event aims to bring together technical support professionals from Apple and cross platform environments to share news and views and discuss everyone’s favourite technology! The Macintosh System Administrators Conference will be held over a full day and will incorporate a mixture of seminars and discussions. We will have machines ready for demos as well as having access to Amsys technical staff for face to face discussions.

This years event will focus on Mac OS X 10.8, Mountain Lion. Mountain Lion brings over 200 new features as well as some challenges for IT staff. During the day we cover whats new, whats changed, what effects it will have on the end users as well as your support staff.

To register a place click here

When:

Friday August 31st, starting at 10:00.

Conference Venue:

The conference venue will be held at the Grand Connaught Rooms, Central London.

Conference Sessions:

Mac OS X 10.8, Mountain Lion Client

  • Whats new in Mac OS X 10.8 Client
  • Deployment Strategies for Mountain Lion
  • Indepth look at new security features including:
  • GateKeeper: We will look at how GateKeeper functions, how it will effect deployment and scripting as well as how to customise it
  • Sandboxing: An in-depth look at how sandboxing works and how it may effect your organisation
  • FileVault Management: Apple has added some nice tools to manage the deployment of FileVault in your organisation

Mac OS X 10.8, Mountain Lion Server

  • Whats new in Mac OS X 10.8 Server:  We will look at what’s new, what’s changed, and what is missing from our favourite server
  • Profiles: Profiles are becoming more and more important in managing your Macintosh suite.
  • We will discuss and compare the differences between Managed Client Preferences (MCX) and profiles.
  • Profile Manager: We look at how profiles work, how they are deployed and some of the tools you can use to manage them

We are making 50 places available so if you are interested, reserve your spot now!

Price per delegate £95 + VAT

We look forward to seeing you there!

Amsys Seeks Top Rate Helpdesk Manager

Amsys, one of the UK’s leading Apple authorised Service Providers, are seeking a Technical Helpdesk Manager to lead their support team. With a rapidly growing client base, the helpdesk is both busy and committed to delivering class-leading support.

The ideal candidate will be a Mac expert with top level Apple Mac skills equivalent to ACSA level, with a disciplined and process oriented approach to work. Above all you must be committed to delivering world class service and be prepared to take ownership of our clients technical issues.


If you think you fit the bill, please send a CV and covering letter to careers@amsys.co.uk, stating “Amsys Helpdesk Manager” in the subject heading.

If you want to get ahead of the crowd, call our recruitment team on 020 8660 9999

Amsys System Admins Conference

We are delighted to announce this years Macintosh System Administrators Conference.

The event aims to bring together technical support professionals from Apple and cross platform environments to share news and views and discuss everyone’s favourite technology! The Macintosh System Administrators Conference will be held over a full day and will incorporate a mixture of seminars, discussions and workshop. The workshops will have machines ready so you gain some hands on experience as well as having access to Amsys technical staff for face to face discussions.

This years event will focus on Mac OS X 10.7 and IOS 5

Conference Date
Thursday December 8th, starting at 10:00.

Conference Venue
The conference venue will be the same as the last 2 years – Regent’s College in Central London.

Conference Sessions
Mac OS X 10.7, Lion

  • Whats new in Mac OS X 10.7 Client
  • Whats new in Mac OS X 10.7 Server
  • Deploying Mac OS X 10.7 in business and education
  • Indepth look at Profile Manager with Lion clients

iOS 5

  • Whats new in iOS 5
  • Using profile Manager to manage iOS 5 clients
  • Managing and deploying iOS 5 Devices in Business:
  • iCloud and cloud services in general

We are making 50 places available so if you are interested, reserve your spot now!

Price per delegate £95 + VAT

We look forward to seeing you there!

How to market and promote your iOS app after development

By Henry Capper – Amsys Mobile

I have been asked by a number of clients for tips on “spreading the word” and marketing/promoting apps. Here are some tips I have scraped together…

Twitter Create a Twitter account for your publishing name or applications.  There are many different tools you can use to help you with this, see twitter tools.  (n.b. recent stats show Twitter gets around 18 billion searches a month, there must be some of those people with iPhones, right?!)

You must BE ACTIVE on Twitter, communicate with your fans and you will see your followers grow and grow.

Facebook  Create a Facebook fan-page and get your friends to join.  Update your fan page with screenshots of your apps and post updates/competitions on your feed/wall.

Blogging  Create a small marketing website/blog for your application, make sure you submit the URL for the website in with your App Store submission.  You could use wordpress.com for this (free) or tumblr.com (also free)

Forums  Spread the word on iPhone/iPad related forums.  This takes time but it’s free!

YouTube  Post videos of your app in use on YouTube.  It’s a great way to give your reviews a visual experience of your application and has an insane amount of traffic (approx. 200 million videos watched per day).

Get Beta Testers  Put your application on a beta tester website (such as iBetaTest.com), release the application to a small group of beta testers to generate some interest in your app.  The testers just might tell their friends or kindly post a link on their Twitter/Facebook feed.

Submit your app to review sites  Many sites will review your application for free, try a google search for “iPhone Review” and try a few of them.  You could even offer them a promo code.

Pay up ££  Pay for your app to be featured on high traffic websites such as http://www.iphonedevsdk.com, it’s usually quite inexpensive to get featured on these websites.

Lite versions  Offer a lite (free) version of your app with limited functionality (restrict the levels/information/usage) and advertise the benefits of upgrading throughout your application.

Competitions  Create competitions with prizes (iTunes vouchers etc) and advertise within your Applications (it could be posting a video on YouTube using your app, signing up to your newsletter or achieving a high score).

Use your friends  Get your friends to submit reviews for your application.  Ask them nicely/bribe with beer to post a link to your website/app store page on their Twitter/Facebook feed.

Open Days  Make your application free for a day or maybe for the weekend.  The app might just get people talking!  It might be a good idea to contact blog owners/review websites and ask nicely for a review, while the app is free.

Eye candy  Make your app icon as attractive/eyecatching as possible.  This is the ONLY visual you will get when potential customers are scrolling through the app store on their iPhone/iPod Touch.

Use the best visuals you can on you app store description page (remember to upload the worst ones first and leave the best ones until last – for some reason the order they appear on the app store after uploading is reversed).

Promotion codes  Offer promotion codes to review websites in exchange for a review (this will only work on US accounts).  You can create promotion codes using iTunes Connect.

Be descriptive  Be sure to tag your app with useful keywords and list the unique selling points of your application in the app store description.

Play with your pricing  Review your competitors apps and get a feel for the price range to sell your app at. Traditionally, posting your app at a £0.59 starting price was a decent tactic but due to the number of apps within the App Store, the chances of getting spotted are minimum.  Don’t be afraid to sell your app for more than your competitors, your description should list all of the unique features to add weight to your app.

Aim for under 20mb  The maximum size of an application that can be downloaded through a 3G connection is currently 20mb.  If you try to keep your application under 20mb (could be difficult, depending on your app) you will have a larger target audience.  If you app is over 10mb and the user only has a 3G connection, they will see a message asking them to buy the app later when on a Wifi connection.

regards

Henry

for more info on App development click here: http://www.amsys.co.uk/mobile/